Social Media Marketing (SMM)

The ubiquity of social media sites in daily life is hard to ignore. Advertisers always want to be in front of as many eyeballs as possible, and these days, those eyeballs are socializing online. Many companies are choosing to use Facebook as a promotional platform for new campaigns, and who can blame them? Earlier this year, Facebook overtook Google in traffic rankings. It’s clear that people prefer to spend their online time engaged in social networking.

Benefits

Direct to Consumer – Social media sites are very much networking tools, and engaging people on a social level opens the doors to a much more personal relationship with the consumer.
Incredible Targeting – Platforms like Facebook Ads, among others, allow the targeting of individuals based on location, gender, age, marital status, interests, and dozens of more criteria.
Viral Potential – With sharing functionality, news feeds, and cross-platform syndication, the potential for content to spread “virally” across the Internet is more common then ever.
Social Proof - Once a fan base is created, it further reinforces the social value of your brand in the eyes of strangers. People like what other people like.
Build Brand Authority – Authority takes time to build, but by providing value to your target audience and demonstrating transparency, a trusted brand can be created.

Keys to Success

Providing Value – Letting the world know that you have a “50% Off Sale” is not providing value, unless you’re already speaking to loyal customers. Real value is in educating and providing helpful content in the best interest of your community.
Conveying Passion – True fanatics of anything know when someone is not speaking their language. When real passion comes through, being genuine and helpful to your community is easy.
Transparency – Being honest and open about everything is extremely important in social media. People don’t want PR spin. They just want the truth.
Proactivity – Being present in the social networking world allows bad press to be mitigated by intercepting or disarming potential problems before they have a chance to do damage to your brand.
Having Patience – To organically build a following of loyal fans takes time. Focus on providing value and the people will follow.

Our Approach

When working with clients, we begin by first learning as much as possible about their industry. One very important keys to making social media marketing work is the presence of passion. People can detect when something is real or fake. When the key behind building a loyal following is providing valuable content, it’s vital that the passion behind the content is real. For clients wishing to stack the cards in their favor, we strongly encourage the creation of content by the business owners or employees directly. We provide articles for the blog site we create for the campaign, but it is no substitute for genuinely conveyed passion from the people who run the show.

After the initial consultation, we begin the foundation of an integrated social media campaign, which is the creation of Social Profiles on all relevant platforms (such as Facebook, Twitter, YouTube, LinkedIn, and more, depending on the audience.) Once the profiles have been created, they will be linked together (integrated) so that content posted from one profile is syndicated across all platforms.

In addition to the core content channeled through the social profiles, we create a highly-targeted Facebook Ad campaign based on the Service Plan budget chosen. The paid campaign component will drive awareness and traffic to the promotional page we arrange for the client.

For the Premium and Elite Service Plans, we help with the creation of what is called “viral content”. This is also known as “link bait” because it’s main purpose is to be something “link worthy”. Viral content can be an extremely well-researched article, a helpful resource list, or even something timely and contraversial. In any case, the intrinsic purpose behind viral content is to spread.

For more information or to arrange a free consultation, use the form below.