PPC Management (Pay Per Click)

Most major search engines provide advertising platforms for companies that wish to place ads along keyword-specific search results. This allows any business to bid on keywords that are relevant to their industry and geographic area, and reach customers and clients that are highly qualified and in “search mode”, and which would have been impossible to reach in this manner before.

Benefits

Fast Results – Traffic can begin to start rolling in within the same day a campaign is created.
Geographically Targeted Audience – Campaigns can be targeted by country, city, and even geographical radius.
Pre-qualified Target Audience – Since the ads only show up when people are looking for terms related to your business, they are actually pre-qualified before even reaching your site.
Cheaper Than Traditional Advertising – It’s obviously dependant on the niche, but for the majority of industries, the cost for running ads and getting them in front of the right eyeballs is significantly cheaper than traditional methods of advertising like newspapers, radio, magazines, and television.

Keys to Success

Keyword Research – Choosing the right keywords for a campaign is crucial to success. The right keywords will result in sales, while the wrong keywords will simply result in lost dollars.
Bidding Strategy – Understanding how the ad platforms show your ads, and how much they will effectively charge you per click, is all decided by bidding strategy. If this aspect is executed improperly, it will lead to increased costs and ultimately sub-par results.
Campaign Structure – Grouping keywords in relevant ad groups, split-testing multiple creatives to extract the highest CTR, understanding bids, budgets, and targetting; all are crucial to a successful SEM campaign.
High CTR Creatives – Writing advertisements that get clicked is a key to both getting high CTR and pre-qualifying the visitors before they land on your site.
Converting Clicks to Leads – When paying for traffic, it’s imperative to get visitors to take action and either make a call, submit their contact info, but ultimately become a customer.

Our Approach

When working with clients, we begin by first learning as much as possible about their industry. This provides us with the foundation we need to start compiling a comprehensive keyword list. We target campaigns based on the geographic location desired by the client. We budget the campaign based on two factors. The first is the service plan budget, and the second is the competitiveness of the niche. A unique landing page is also designed which is used to squeeze the most out of every visitor. Ultimately, with our experience, every marketing dollar is used to it’s fullest potential. Too many businesses waste money by creating their own SEM campaigns without fully understanding the complexity of the endeavor.

For more information or to arrange a free consultation, use the form below.