E-mail Marketing

E-mail marketing (with permission, of course) is the simplest and most cost-effective solution for staying in touch with past, present, and future customers or clients. The larger an in-house email list becomes, the less dependent a business becomes on other promotional channels such as search engine traffic and paid campaigns.

Benefits

Short-Term Effectiveness – Once an email campaign begins, the marketing wheels begin to turn those strangers into friends.
Long-Term Asset – After an email list has been developed, a marketing asset exists that can be tapped on demand.
Permission Based Communication – All subscribers must confirm (opt in) to join our lists, and with a proper incentive, we essentially create a marketing channel to people who have expressed interest (and given permission) in what you have to say.
Personalized Conversation – With a blend of technology and crafty copywriting, email marketing is the closest you can get to a personalized conversation with your subscribers.
Higher Conversion Rates – The people who are most likely to buy from you are people who have bought from you in the past. The second most likely are people who you keep in touch with via regular communication.
Cross Promotional Opportunities – Understanding that email lists are an asset, it really opens the doors to joint venture opportunities with anybody that might have something of value to offer your subscribers.

Keys to Success

Deliverability – What does that mean? Basically, deliverability is the ability to “get inside the inbox.” By partnering with industry-leading e-mail service providers, we are able to bypass SPAM filters, and reach subscriber inboxes 99% of the time.
Content & Incentives – We strongly urge the cooperation of clients to provide us with content to use in email marketing. Expertise and passion communicates strongest from an authentic source, however, if assistance is needed in developing content, we have writers available to research and create content for any niche.

Our Approach

The cornerstone of e-mail marketing is providing valuable content to subscribers on a regular basis. We work closely with clients to develop the necessary incentives for potential subscribers, along with an initial auto-responder series that ensures frequent contact during the initial subscription period.

Once the content is handled, we begin developing the landing pages, creatives, and marketing campaigns to drive traffic to the list. As part of an overall strategy, we naturally track all marketing campaigns to determine the ultimate cost per subscriber.

Email marketing is a service we normally extend to existing clients when they feel that it makes sense as an additional asset to their business.

If you have any questions or concerns, feel free to contact us: